Our final outcome is a video campaign that shows the usage of our ‘H-app-y’ app, and how the poster could lure students into downloading the app and having some fun with it. It is also supported with QR code stickers that are placed in corresponding locations for the full interactive location based experience.
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After all our hard work and challenges we must say that we’re quite proud of the outcome and what we have created. After a few refinements our video looks so much more like a campaign that people would actually watch and be interested in. We believe that this could actually catch the attention of stressed out university students which means it has fulfilled the goal of a campaign. Since the video is quite long and has quite a large size, we prefer not to put the whole video here and instead give you a link to the full video. Learn more here about our process and findings.
Please click here to see the link to full video